Case Studies of Making It Happen: One-Hit Wonders

An article in the Wall Street Journal this week featured stories of so-called “One-Hit Wonders” of small enterprises: quiet novelty products that saw a sudden, almost inexplicable explosion of success. These entrepreneurs all had a taste of what it takes to make it happen.

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Book Review: Today We Are Rich

TWAR cover

Very pleased to highlight Today We Are Rich: Harnessing the Power of Total Confidence by my friend and bestselling author Tim Sanders. Many of you may know Tim’s work already from his last book, Love is the Killer App – also a phenomenal read and I highly recommend you pick it up if you haven’t already. Check out more from Tim at www.timsanders.com or on Twitter at @sanderssays.

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Book Review: Nudge

Nudge cover

Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture”can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

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Easy to Buy: Using “the Code”

Ask yourself, how easy is it to choose to engage with you? We usually underestimate just how much time, money and energy it takes to get someone over the line. A crucial consideration in the process of getting a buyer to engage with you is how easy it is to justify their decision. In order to make it easier for your buyer to support publicly the reasons for choosing you and your offer, you need to speak “the code” – the native language or jargon of your client’s industry or company – and you need to offer the buyer metrics in their code to prove the value of his or her decision.

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Differentiate Yourself – Part II

The stakes are high here. If you managed to get noticed and grab the attention of the buyer but you don’t have a sharp, differentiated offer, all your work may actually lead the buyer to choose a competitor. Even if you don’t think of it being a competition, it very well is. The buyer has limited resources, you and plenty of other sellers want some of those resources, and there will be winners and losers.

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Differentiate Yourself – Part I

photo by Robinn.

One of the first and most obvious strategies in getting sharp in your positioning is to make you and your offer easy to differentiate from others in the marketplace. Depending on what you chose to focus on, you may have already gone some if not all of the way to differentiating yourself: your specialty may be your point of difference. Differentiation may at first sound like an easy thing to do, but it is generally one of the hardest. Entire books can be written about this alone. How are you different? What is your X-factor? Why you and not somebody else? Why this idea and not one of the 20 others I have been pitched this week? These are big questions, and there are many different approaches to answering them.

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Future Proof: Twitter-Induced Paranoia

It was an absolute train wreck. The who’s who of the marketing industry had gathered in a mega-ballroom in an over-priced US desert resort on the outskirts of Phoenix to hear what we all believed would be a life-changing presentation from a well respected marketing mind.

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Future Proof: Sexist Pigs?

Imagine spending 10 years and hundreds of thousands of dollars trying to solve a problem only to make it worse, not better. That sounds a bit like marriage doesn’t it? Just kidding! (I hope my wife doesn’t read my blog.) I am talking about the futile attempts of many Australian companies to recruit women into senior roles in business.

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Future Proof: Genetically Modified Teams

Have you ever had a colleague or employee that just didn’t fit? You know what I mean, when they just don’t seem to “get” things the way you “get” them. I have and recently is occurred to me that they really did see the world from a different perspective. And I don’t mean they had different opinions, I mean their brain seemed wired in entirely different ways.

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