In this final installment of the podcast series with my good mate and bestselling author Tim Sanders, we talk about how to deal with receiving difficult feedback. This is obviously an concept important for all entrepreneurs but especially those in the early stages, and Tim has some great insights to share (hint: Tim’s grandmother = one brilliant lady). Later on we delve into one of my favorite concepts from Making It Happen: Moving the Market.

You have a great idea. You know it’s the next big thing. So big, in fact, that no one else is doing it, which also means that there is next to no market data to prove that there will be any demand. What do you do? You move the market.

I never knew I needed a flatscreen television… until I saw one. And suddenly I knew that my life would never be complete until I had one for myself. I needed a flat screen. Now, I wasn’t prepared to pay the $10,000 price tag for a 40 inch model that was about as graceful as a ’63 Zeta and weighed just as much, but I did know I would certainly buy one when they became competitive. This really was a case of build it and they will come. And now thanks to Avatar, it seems the market has shifted again – flatscreen is old news, 3D technology is everywhere.

How do you manage tough feedback? What is your favorite example of a product/service/company/individual that singlehandedly moved the market?

For more information and insights from Tim, check out www.timsanders.com or on Twitter at @sanderssays. His most recent book is Today We Are Rich: Harnessing the Power of Total Confidence .